Analytics and tracking
Many websites have analytics installed. Far fewer have analytics configured correctly. We help businesses understand what is actually happening by implementing reliable tracking systems.
Why tracking gets messy
Tracking should be planned like an engineering system.
What events matter? Where do they happen? What data should be sent? Which platforms need it? How do we test it?
The goal is not just installing scripts. The goal is reliable measurement.
Talk through your tracking setupWhat we handle
We review the tracking stack, define useful events, build clean data layers, and test conversions across the platforms that matter.
How we approach it
Tracking is only useful if the data can be trusted. We define events, implement the tags, and verify behavior before calling it done.
That includes testing forms, ecommerce flows, conversion events, and ad platform handoffs.
Review current analytics, GTM, pixels, events, and conversion goals.
Define the data layer and tracking plan around actions that actually matter.
Implement, test, and document the tracking setup so it can be maintained.
Service FAQ
Yes. We can set up, clean up, or troubleshoot GA4 and Google Tag Manager implementations.
Yes. We can implement Meta Pixel and support Meta Conversions API where appropriate.
Yes. Custom data layer development is often needed for ecommerce tracking, custom events, and clean GTM implementations.
Yes. We can audit and repair missing, duplicate, or misleading conversion events.
Yes. We can preserve or rebuild tracking after redesigns, migrations, and platform changes.
Every platform counts differently, but large gaps usually mean duplicate tags, missing consent handling, or events firing on the wrong pages. An audit shows where the numbers diverge.
Yes, including purchase and lead events, and checking that each event fires once with the right values.
Yes. Tags, triggers, and data layers are set up in GTM so marketing can manage them without editing site code.
Yes. Form submissions are tracked as GA4 events and can be marked as key events, so leads show up in reports and ad platforms.
Pricing
Small fixes start at $200.
Quick fixes are usually billed hourly, and clearly scoped projects can be a fixed price. Either way, you get a plain-English estimate of what is wrong, what it takes, and how long it should take before any work starts.
There is no retainer, setup fee, or long-term contract. Many clients start with a one-hour fix and keep Don on for ongoing work.
Get an estimateStart with the technical side
Whether you are building something new, improving an existing system, or trying to understand what went wrong, the first step is a direct technical conversation.
Based in New Rochelle, NY, serving Westchester, New York City, and the tri-state area. We work remotely with clients across the US and are happy to meet in person nearby.