Performance optimization

Website performance optimization that goes deeper than a plugin.

A slow website is rarely caused by one thing. Performance problems usually come from themes, apps, plugins, scripts, hosting, images, caching, tracking, and third-party tools all working against each other.

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Why speed fixes fail

Installing a plugin is not the same thing as performance optimization.

Sometimes speed work means code cleanup. Sometimes it means database optimization, caching, image strategy, script removal, or hosting changes.

The right fix depends on what is actually slowing the site down.

Talk through site speed

What we handle

Performance work across frontend, backend, hosting, and third-party scripts.

We identify what is slowing the site down, then fix the highest-impact issues first.

What we optimize

Core Web Vitals
Lighthouse scores
WordPress performance
Shopify performance
Image loading
JavaScript and CSS
Database performance
MySQL optimization
Query optimization
Caching

More optimization work

Cloudflare configuration
Tracking scripts
Third-party app impact
Frontend performance
Backend performance
Lazy loading
Font loading
Render-blocking resources
Admin performance
Mobile performance

Problems we solve

Slow loading pages
Poor mobile performance
Bloated plugins or apps
Heavy JavaScript
Database slowdown
Bad caching setup
Slow admin dashboards
Poor Core Web Vitals
Hosting bottlenecks
Tracking scripts slowing the site down

How we approach it

Measure first, then optimize.

We do not blindly install a speed plugin and call it optimization. We review the site, identify the bottlenecks, and make targeted changes.

The goal is real performance, cleaner code, and a faster experience for users.

Audit the current frontend, backend, hosting, scripts, images, and Core Web Vitals.

Prioritize the fixes with the highest practical impact.

Implement, test, and verify improvements across desktop and mobile.

Service FAQ

Questions before hiring a performance developer.

Can you improve PageSpeed scores?

Yes, but the goal is real performance, not just chasing a score.

Do you optimize WordPress databases?

Yes. Database cleanup and query optimization can be part of the process.

Can you optimize Shopify speed?

Yes. We review theme code, app impact, scripts, images, and frontend performance.

Can you help with Core Web Vitals?

Yes. Core Web Vitals are usually a mix of frontend, scripts, images, loading strategy, and hosting decisions.

Can you tell me what is actually slowing the site down?

Yes. We start with diagnostics so the work is focused on the real bottlenecks.

Why is our site fast on desktop but slow on mobile?

Mobile tests use slower connections and processors, so heavy images, large scripts, and too many third-party tags hurt far more there.

Will a caching plugin fix our speed problems?

Sometimes partly. Lasting improvements usually come from fewer scripts, properly sized images, better hosting, and cleaner theme code.

Can you improve our Core Web Vitals scores?

Yes. LCP, CLS, and INP are measured first, the biggest causes are fixed, and the scores are checked again afterwards.

Do you speed up Shopify stores too?

Yes, including Shopify Plus. App scripts and theme code are common causes of slow stores.

Pricing

Small fixes start at $200.

Quick fixes are usually billed hourly, and clearly scoped projects can be a fixed price. Either way, you get a plain-English estimate of what is wrong, what it takes, and how long it should take before any work starts.

There is no retainer, setup fee, or long-term contract. Many clients start with a one-hour fix and keep Don on for ongoing work.

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Start with the technical side

Let’s talk through what actually needs to happen.

Whether you are building something new, improving an existing system, or trying to understand what went wrong, the first step is a direct technical conversation.

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Based in New Rochelle, NY, serving Westchester, New York City, and the tri-state area. We work remotely with clients across the US and are happy to meet in person nearby.