New York City web developer

WordPress and Shopify development for New York City businesses.

DR3 Tech Group is Don O’Brien-Russell, a senior WordPress and Shopify developer based just north of the city in New Rochelle. NYC brands, agencies, and nonprofits work with him directly, without an agency’s sales and project-management layers.

How NYC clients use DR3

A senior developer on call, without hiring one full-time or paying agency rates for every change.

New York businesses usually come to DR3 in one of three ways: an online store that needs Shopify or WooCommerce work, an agency that needs a reliable developer behind its own clients’ sites, or a company whose website stalled with a previous developer.

Work is scoped first, then billed hourly or as a fixed-price project. Don works on Eastern Time, uses a staging site for anything risky, and sends plain-English updates.

Meet Don

Who it’s for

Who Don works with in the city.

Most clients come back, and some have kept Don on for years. 85% of Upwork clients say they would hire him again.

Typical clients

  • E-commerce and DTC brands on Shopify or WooCommerce
  • Digital, SEO, and marketing agencies (white-label development)
  • Tech startups that need a developer who fits an existing stack
  • Nonprofits, publishers, and professional firms

Client reviews

What clients say.

“His reliability, responsiveness, and flexibility have significantly enhanced our web operations.”
Jonathan Bell, Chief Technology Officer
“He has been such a stellar addition to our team! He’s incredibly responsive, asks questions to deeply understand what he’s working on, and turns work around quickly.”
Carmen Bodziak, Marketing Manager
Read all reviews

Questions

Before you get in touch.

Do you work with New York City agencies as a white-label developer?

Yes. Agencies use DR3 as the developer behind their own clients’ WordPress and Shopify sites. Don works within your process and communicates the way you prefer.

Can you meet in Manhattan or Brooklyn?

Most work is remote, which keeps it fast and affordable. For kickoffs or workshops where meeting in person helps, Don can come into the city from New Rochelle.

Do you work on Shopify Plus stores?

Yes. Checkout changes, custom sections, speed work, and app integrations on Shopify Plus are regular work, including the Yoga Junction project on the work page.

Can you work alongside our in-house team?

Yes. Don regularly joins existing tech stacks and custom builds, uses your Git workflow and staging environments, and documents what he changes.

What does it cost to get started?

Small fixes start at $200. Larger projects are scoped first and then billed hourly or at a fixed price, with no retainer required.

Start with the technical side

Need a New York developer who answers the email?

Tell us what exists now and what needs to change. Don will reply with how he would handle it.

Based in New Rochelle, NY, serving Westchester, New York City, and the tri-state area. We work remotely with clients across the US and are happy to meet in person nearby.